A lot has happened on the ScandiPark website: we've been very busy, we've tidied up and got creative, so that our website now shines like new. Our offer catalogue has also been given a makeover.
We're taking to the catwalk!
A professional photoshoot was also organised at ScandiPark's premises to shoot new images for our external communication channels. And it wasn't ScandiPark's large assortment of consumer goods that was the protagonist here - this time the camera was aimed at our employees. The idea behind it is quite simple: From now on, pictures of our staff will occasionally adorn ScandiPark's newsletter, ScandiPark's offer catalogue or our website. In this way, we want to show who the people are that you can meet in the border store - and create a more relevant, authentic and appealing communication.
Photoshoot in ScandiPark: Behind the scenes
To complete the project, we turned our offices into a photo studio in no time and hired an experienced photographer. With his relaxed, friendly demeanour, Benjamin Nolte created a comfortable atmosphere - the perfect setting for a successful photoshoot where all participants have fun. It was therefore no problem to take good pictures of both our employees and, of course, Mr Scandi in various poses.
So far, so good: Once the photos were in, the next step was to edit them. In many cases, no major changes were necessary, but other images will eventually have their backgrounds removed as needed. This unravelling of the images is a real jigsaw puzzle, but it pays off. Because it gives us the opportunity to use the images of the employees in very different contexts. For example, they will be used in newsletters, the offer newspaper, here on the website and on Facebook. We love the result! Try clicking through our website, where you will surely discover some of the new photos.
